Your kindness becomes more than just a gift—it’s a reminder that our community cares.
We are a nonprofit gift-giving program powered by the Center for Volunteer & Nonprofit Leadership (CVNL), KZST Radio Station, and Friedman’s Home Improvement, along with thousands of local businesses, agencies, volunteers, and donors. Together, we work tirelessly to spread hope and happiness across our community.
For over 30 years, Sonoma County’s Secret Santa Program has been a beacon of joy, compassion, and connection—making sure that children, teens, adults, and seniors who might otherwise go without a gift can feel the warmth of the holiday season.
Every gift, every smile makes a difference. With nearly 6,500 volunteer hours each year, we bring the community together in the true spirit of the season—neighbors helping neighbors, strangers becoming friends, and kindness reaching every corner of Sonoma County.
A heartfelt thank you to our community’s unsung heroes—our local nonprofits and schools. Their dedication ensures the needs of the underserved never go unmet, making the holidays truly special for everyone.
As of 10.8.26
Airport Health Club
Anderson Zeigler
Artemedica
Clover Stornetta Farms
Geary, Shea, O’Donnell, Grattan & Mitchell, P.C.
Jackson Family Wines
Medtronic Vascular-Brickway
North Bay Vitreoretinal Consultants
Open Heart Skin Care
Quattrocchi Kwok Architects
Redwood Empire Schools’ Insurance Group
Snoopy’s Home Ice
Sonic.net, Inc.
Sonoma County Office of Education
Twyla and Co.
Viavi Solutions
Western Farm Center
