About Us
Sonoma County’s Secret Santa Program is more than just a holiday tradition—it’s a community movement dedicated to making sure no one is forgotten during the holiday season. For over 30 years, we’ve worked to bring warmth, dignity, and joy to children, teens, adults, and seniors who might otherwise go without a gift.
Our program is a proud partnership between the Center for Volunteer & Nonprofit Leadership (CVNL), KZST Radio Station, and Friedman’s Home Improvement—alongside thousands of local businesses, nonprofits, schools, agencies, volunteers, and donors. Together, we unite in the true spirit of giving.
Thank you to KRCB 104.9 for highlighting CVNL’s Secret Santa Program on The 707! We appreciate the chance to share how the community comes together to make holiday wishes come true.
CVNL is proud to partner with NorCal Public Media as a media sponsor. A trusted source for local news, educational programming, and emergency information, NorCal Public Media plays a vital role in keeping our North Bay communities informed and connected. Through thoughtful storytelling and community-centered journalism, they amplify local voices, highlight regional issues, and provide critical updates during crises such as wildfires and other emergencies. Their commitment to public service strengthens the resilience, awareness, and well-being of our entire community.
The process is simple, but the impact is profound—turning acts of kindness into moments of joy.
We collect holiday wishes from individuals in need and share them on paper hearts, displayed at participating businesses and online.
Caring community members choose a heart, purchase the requested gift, and deliver it wrapped.
Our dedicated volunteers ensure every gift reaches its recipient in time for the holidays.
Through community-focused initiatives, charities empower marginalized groups, providing access to education, healthcare, and economic resources.
Your donation will directly support our programs and initiatives, creating real and lasting impact where it’s needed most.
